Callaway Golf has a new campaign. It's called #IWearCallaway, and those who have caught on to it are sharing the love.
The Callaway brand has thus far been primarily recognized as a leading maker of golf clubs. The club that made Callaway famous? The Big Bertha; a driver series that came into play in 1991 and is still a popular force to contend with today. However, Callaway appears to have found a new drive to become just as powerful in the golf fashion industry.
The trend setters at Callaway Golf are clearly seeing the bigger picture in the way consumers self educate about the latest golf fads. Hashtags have become the new wave of communication between like-minded voyeurs who want to see what other golfers are up to on social media. Hashtags also offer a sense of solidarity. In golf's social circles #IWearCallaway is already becoming a trend to keep an eye on, and this is just the beginning.
The younger generation of Callaway Golf icons, such as Patrick Reed, Sandra Gal, Paige Renee Spiranac, and others have already begun to tag Instagram and Twitter posts with the new #IWearCallaway slogan. Fans are starting to catch on and do the same as well, and why not. When a person discovers a brand they love, the instinct is to show it off. How well do you wear your Callaway Golf Apparel?
The Callaway 2015 Fall line for women surprised me with a little bit of everything. It could be called classic, girly, athletic, or bold depending simply on how one wears it. What I discovered from trying on the polos and skorts from the new line was that it offers a variety of simple, popular styles that are versatile. Here are some of my #IWearCallaway styles that I enjoyed putting together from Callaway's 2015 Fall Collection:
The Nordic Polo makes use of a cute caviar pattern that is incorporated in a stylish and figure shaping manner. If you've seen any of Paige Renee's instagram pics in Callaway apparel lately, she clearly likes the fashion statement too. Upon my first time wearing it out, even the local golf pup approved.
During a recent outing with friends at Maidstone Golf Club, my solid blue Micro Pique Callaway Polo with black Tag Skort turned out to be a power color combo against the East Hampton backdrop of dunes and tall dormant grasses. One can simply never wear enough blue. It was also nice to finally have a quality pull-on skort that features a small front pocket just for my ball marker!
I enjoy wearing all black now and then for a number of reasons. For one, blondes look great in all black. For another, wearing all black is also a bold look that can say, "Game on" when in competition mode. The touch of white detail in Callaway's Piped Sleeveless Polo is a subtle yet flattering compliment to the all black look.
For a polar opposite style mood, I'm still not convinced that the all white look is out of season just yet. There is an age old fashion rule that says not to wear white after Summer. Well, Callaway is breaking the rules, and I like it! My instagram followers apparently do too, as this was the most 'liked' image that I introduced to social media, despite the changing of seasons. Besides, all white isn't entirely all white when the hems reveal touches of blue.
Here's to the white rabbit in the hat, Callaway!
#IWearCallaway. Do you? Hashtag it and join the club! Visit callawayapparel.com to see what's in store this season and the coming up next.
As always, remember to make your swing your best accessory. "The sexiest thing on any golfer is a great swing!" - Alicia Moon
--This article and others also published at GolfFashionWeekly.com--